A lot of soft toys are constructed of recycled materials, which means that companies can advertise their brand while also encouraging sustainable practices. The branding can be incorporated into the design in various ways, such as embroidering the company name or logo onto the toy, printing the logo onto a t-shirt or accessory worn by the toy, or even creating a custom hang tag or packaging that showcases the company's branding. Another suggestion on how to use custom plush toys in customer loyalty programs.