One of the most popular types of promotional custom plush toys is mascots. A highly efficient methods to achieve this is by using promotional merchandise as well as custom plush toys are becoming increasingly popular for collaborations with brands. This type of collaboration could result in an increase in sales and exposure for both the toy maker and the team because those who support the team are more likely to buy the toy as a souvenir or an ideal gift to family members and friends who are also avid fans.